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This Week in Sports Design and Content
Super Bowl 60’s New Logo, A New View in Rugby, and When to Post on TikTok
Connor Douglas
February 14, 2025
Hello and welcome to the weekly wrap-up from The Creative Huddle!
As we wrap things up, we take a look at the Super Bowl 60 logo, featuring the Golden Gate Bridge and a bold color scheme. In rugby, Scotland’s Six Nations match gives fans a new way to see the game with an overhead try angle. The Washington Wizards’ gameday flyers continue to impress with clean design and photography. Plus, new data from Buffer breaks down the best times to post on TikTok in 2025.
Let’s jump in 👇
INDUSTRY NEWS
Super Bowl 60 logo
The confetti may still be falling on Super Bowl 59 but we already looking ahead to next year’s big event at Levi’s Stadium, the home of the San Francisco 49ers with the launch of the new Super Bowl LX logo including a landscape with trees and the famous Golden Gate Bridge.
And, if you pay attention to the conspiracy theories it of course features many colours with Purple and Blue being the most prominent so many are already calling a Ravens vs Lions matchup come February next year…
The @Skyscanner Ultimate View returns for @SixNationsRugby 2025.
Here's hattrick hero @HRFJones' second try from a whole new perspective 🏉
#UltimateTravelHack #AsOne
— Scottish Rugby (@Scotlandteam)
8:41 PM • Feb 1, 2025
The Skyscanner Ultimate View - Scottish Rugby
At The Creative Huddle, we appreciate seeing sports from a different perspective. Scotland Rugby, in partnership with Skyscanner, has captured Huw Jones’ second try from an overhead angle for the Six Nations. This view gives fans an even clearer look at the positioning, movement, and strategy on the field.
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Washington Wizards - Flyers
A special shoutout to the Washington Wizards who have been posting these flyers throughout the season on Gameday, a really clean and consistent style across all graphics that combines beautiful design and photography in one.
These have been created by Ryan Keep (Design and Photography) at the Wizards and you can check him out on X here.
INSIGHT
The Best Time to Post on TikTok in 2025
Buffer's article, "The Best Time to Post on TikTok in 2025 — New Data," analyses over 1 million TikTok posts to determine optimal posting times.
The study finds that Sunday at 8 p.m. yields the highest views, followed by Tuesday at 4 p.m. and Wednesday at 5 p.m. The article emphasises that while these times are generally effective, individual results may vary based on specific audience behaviours.
It also provides guidance on analysing personal TikTok data to identify the best posting times tailored to one's audience. Check it out here to learn more.
BEHIND THE SCENES
Go behind the scenes with Connor Wagner, Creative Director at DePaul University. From designing graphics on his train ride to capturing moments on the road, Connor shares what his job is really like. He talks about his path from sports journalism to creative work, how he handles creative blocks, and what it felt like to see his design on a game-day uniform. The full interview comes out next week!
JOBS
USA Soccer
Digital Content Coordinator (Atlanta, GA)
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